Lately I’ve been seeing a lot of buzz about activewear and it’s not just a pop in the pan. If you stop to think about it – it’s pretty logical.
This is an awful lot of buzz for something that’s not quite a trend. And it looks like it has some $$$ behind it. By that I mean that this is pretty much an untapped market. The marketers are probably right – it is. It’s like a whole new category – not formal wear, not casual wear, not denim, but something else entirely.
What I’ve noticed is that there’s more fashion to activewear. No longer the plain black yoga pants (although those are pretty classic), but blog topics as “Is It OK To Wear Yoga Pants To Work?” or “On Dress Down Friday, Can I Wear Boot Cut Knit Pants To Work?” beg the question is activewear far behind in the office. Well, if it isn’t then that means it’s going to have to get a lot more fashionable.
Enter the designer activewear market.
And enter the home sewists into the activewear market. I couldn’t resist this, and even more, couldn’t resist a whole newsletter this month on patterns, finishing details, fabric sources and had a blast writing this up. As much as the marketers I’m really into this type of garment.
For the last 4 years I’ve been making and designing my own active wear and I’m frankly shocked. Not only in the quality of the garment, but how much I love it. I thought when I made my hiking pants that I would honestly make about 3 or 4 pairs – cause after all that’s how many RTW I had – so I could do that. But I love my first pair so much and they have lasted and lasted (and honestly they have really gotten better with the washings and wearings), that I haven’t even thought about making a new pair. That’s the way I feel about my Matissesque biking outfit (above). I thought I would make a Miro one, a Picasso one, a Klimt one (That delicious gold background of “The Kiss” is to die for!!!), but I can’t stop wearing the Mattise one and don’t seem to need another. (I need some snazzy new shoes to go with this outfit though!)
This isn’t as much a summer trend, although summertime is a great time to start working on some activewear, but fall and winter are just as wonderful. I have visions of wonderful layering of some silk and cotton and bamboo that would be so hard to find, much less to buy, and some excellent fleece that would have pockets all the places I need them. That’s what I love about my hiking pants. When Walt says, “Hey where’s that wide angle lens?” I got that puppy cause I have pockets specifically designed to securely hold a large lens; and when I need to put away the keys while we’re out hiking and crawling around on heaven knows what or where, the keys won’t fall out cause I have them securely zippered in my pocket, it just makes hiking that much more fun!
Hope you enjoy this month’s newsletter as I had a blast putting it all together for you.
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