A new thought-provoking article out has a lot to it. The future format of the fashion show is in a state of flux. In the olden days, you had to be invited to the fashion shows as they were private. The designers didn’t want anyone to see anything before the show so it would be proprietary property and therefore not copiable till after the show.
The business of copying the latest fashion has been with us forever, but nothing as fast as it is today.
So designers are saying, why keep the show private? Then came the independent fashionistas on their twitter accounts running pictures and videos of the fashion shows. The designers have decided to go one further and stream the shows live now. The shows have changed completely from a well-guarded secret to how many notables can a fashion designer get to sit on the front row of his/her fashion show.
This shouldn’t be surprising, but it’s nice to see that the organizers of Fashion Week for New York are working on the latest morph of what a fashion show should be. The first and probably most immediate change will be show now, buy now prospect, so that you can purchase anything right off the runway. Whereas designers had to appeal to the retailers to buy from them, the designers can sell right off the runway, making their business much more profitable and economical…..why make up a garment for a store that can’t/won’t sell it.
I hope we don’t loose the stores, even though I know they are being shut out, because there is nothing like seeing these garments in person to realize the true artistry and beauty in them. Even if you have a chance to see a retrospective of a designer (the Met Museum in New York has these all the time), it is well worth your effort because the workmanship on these garments is beautiful and are true works of art.
So heads up – fashion shows are coming to a feed close to you!